Policy Number "2014-01-12"
Branding Policy
University of Toronto Engineering Society

Last Revision: April 14, 2018

Contents

Policy #

0.0 # General

1. 0.0.1 # Purpose: To ensure consistent imagery for all of the Engineering Society's documents and presentations.

0.1 # The Engineering Society Logo

1. 0.1.1 # The Engineering Society logo must be used in all matters of governance and official business documents including (but not limited to) letterheads, sponsorship documents, and stationary used in communication with the University, the Faculty, and other external bodies.
2. 0.1.2 # Affiliated clubs and organizations may only display the Engineering Society logo in promotional materials if:
   1. 0.1.2.a # The club or organization receives sponsorship from the Engineering Society;
   2. 0.1.2.b # Usage of the logo is limited to displaying the Engineering Society as a sponsor; and
   3. 0.1.2.c # The promotional material does not give the indication that the club or organization is a part of the Engineering Society and does not create the impression that an event or service is run by the Engineering Society unless such is the case.
3. 0.1.3 # The Engineering Society reserves the right to prohibit clubs and organizations from using the logo.

0.2 # The Skule™ Logo

1. 0.2.1 # The Skule™ logo is to be used for the promotion of student life in the University of Toronto undergraduate engineering community and events and services that support it.
2. 0.2.2 # The use of the Skule™ trademark (either in name or image) is a privilege reserved solely for affiliated clubs. Unaffiliated clubs/groups may not use the Skule™ trademark in any manner, including, but not limited to, the club name, products, and promotional materials. No advertisements may claim to represent Skule™ as a whole nor indicate that the group is endorsed by the Engineering Society, unless told otherwise by the Vice-President Communications.
3. 0.2.3 # The term “Skule” is a trademark owned by the Engineering Society. Thus, all uses of the term must be followed by the trademark symbol (™).

0.3 # Other Graphics

1. 0.3.1 # All official business documents and promotional material pertaining to the Engineering Society, including (but not limited to) letterheads, sponsorship documents, and stationary used in Communication with the University, the Faculty, and other external bodies must adhere to the colour palette provided (see section 3.0).
2. 0.3.2 # All official business documents and promotional material pertaining to the Engineering Society, including (but not limited to) letterheads, sponsorship documents, and stationary used in Communication with the University, the Faculty, and other external bodies must adhere to the font guidelines provided (see section 3.1).

0.4 # Documents

1. 0.4.1 # All official business documents issued by the Engineering Society, both internal and external, must use their designated Masthead.
   1. 0.4.1.a # All internal documentation must use the internal document masthead (see section 4.0.1).
   2. 0.4.1.b # All external documentation must use the external document masthead (see section 4.0.2).
   3. 0.4.1.c # All governing documents must use the governing document masthead (see section 4.0.3).

Appendix A - Engineering Society Logo #

1.0 # General

1. 1.0.1 # The Engineering Society Logo consists of two components:
   1. 1.0.1.a # The graphic element (section 1.1)
   2. 1.0.1.b # The text element (section 1.2)
2. 1.0.2 # The complete Engineering Society logo is shown below. (PNG, AI, Google Drive)

1.1 # Graphic Element

1. 1.1.1 # The graphic element of the Engineering Society logo consists of the Engineering Society crest as shown to the left below. (PNG, AI, Google Drive). For apparel and other appropriate uses, an alternate crest without text is appropriate, as shown to the right below. (PNG, AI)

1.2 # Text Element

1. 1.2.1 # The text element of the Engineering Society Logo consists of the text “University of Toronto Engineering Society”.
2. 1.2.2 # The following are characteristics that define the proper text element of the Engineering Society logo:
   1. 1.2.2.a # The text should be written using the font Arno Pro Caption with every letter capitalized and not bolded, italicized, or underlined.
   2. 1.2.2.b # The text should be divided into two lines with the text “University of Toronto” displayed above the text “Engineering Society” as shown below.
3. 1.2.3 # The Engineering Society Logo is monochromatic. The colours black, blue, dark blue, and white are preferable although other colours are acceptable where appropriate.

1.3 # Acceptable Variants

1. 1.3.1 # The inclusion of the text element is optional where it is apparent that the crest represents the University of Toronto Engineering Society.

Appendix B - The Skule™ Logo #

2.0 # General

1. 2.0.1 # The Skule™ logo consists of a graphic element as shown below. (PNG, AI, Google Drive)

2.1 # Graphical Element

1. 2.1.1 # The following are characteristics that define the proper Skule™ logo:
   1. 2.1.1.a # The letters “S”, “K”, “U”, “L”, and “E” should be rendered using the font Flareserif821 BT. (Google Drive)
   2. 2.1.1.b # The letter “U” should be a modification of the capitalized letter “U” of the font Flareserif821 BT.
   3. 2.1.1.c # The word “Skule” should be followed by a trademark symbol (™).
   4. 2.1.1.d # The letter “T” should be coloured white or transparent (i.e. the colour of the background) and outlined with the same colour as the word “SKULE”.
   5. 2.1.1.e # The maple leaf should be coloured red (#e95031) with white lines.

2.2 # Acceptable Variants

1. 2.2.1 # The following aspects of the Skule™ logo are optional:
   1. 2.2.1.a # The exclusion of a blue background as shown below. (PNG, AI)
   2. 2.2.1.b # Provided that the standard yellow letterings are illegible on a light-coloured background, the usage of an alternative colour scheme in which all the letters are coloured or outlined in blue as shown below. (PNG, AI)
   3. 2.2.1.c # A white version is available too; it is shown below on a dark blue background. (with background: PNG, AI; without background: PNG, AI)
   4. 2.2.1.d # A monochromatic rendering of the logo as shown below. (PNG, AI) The colours black, dark blue, and white are preferable although other colours are acceptable where appropriate.

Appendix C - Other Graphics #

3.0 # Colour Scheme

1. 3.0.1 # Preferred tones of black, white, blue, gold, purple, green, teal, orange, and red are provided, including a primary tone and four alternative tones.
   1. 3.0.1.a # Note: the red colour used in the Skule™ logo’s leaf is not the same as the red provided here (see Appendix B in Chapter 2).
   2. 3.0.1.b # The colours have the following hexadecimal properties (row 1 corresponds to primary tones):

      Black	White	Blue	Gold	Purple	Green	Teal	Orange	Red
      0a0a0a	ffffff	59a1c6	ffec8e	8372bb	68ba98	5da7a7	ffcf8e	ff8e8e
      121212	f0f0f0	c8edff	fff8d5	dcd1dd	bbf1db	a6e3e3	ffeed7	ffd5d5
      242424	dcdcdc	7fc1e3	fff2b1	a594dc	8cd6b7	79c6c6	ffdeb1	ffb1b1
      363636	b5b5b5	498fb4	fde56f	6c58ae	4cae85	439898	fdc26f	fd6f6f
      4a4a4a	7a7a7a	3b7c9e	f5d952	5d45a9	38a87a	319313	f5b151	f55252
      		6b6482	f5d431	4d33a3	3b946f	338080	ffa331	f53131

   3. 3.0.1.c # A colour swatch with these colours is shown below (PNG, PSD):

3.1 # Fonts

1. 3.1.1 # For a serif font, the Caecilia font should be used. (Download Link)
   1. 3.1.1.a # Alternatively, Centaur is preferred, keeping in line with the official University of Toronto font guidelines. As Centaur is a licensed font, it must be purchased from a font foundry.
   2. 3.1.1.b # An acceptable substitute font for Centaur and Caecilia is Times New Roman, as per the official University of Toronto font guidelines.
2. 3.1.2 # For a sans serif font, Gill Sans is preferred; it is a default font on most computers.
   1. 3.1.2.a # Alternatively, the Lato font is acceptable. (Google Fonts)

Appendix D - Documents #

4.0 # Mastheads

1. 4.0.1 # An internal use document masthead has the following properties:
   1. 4.0.1.a # The Engineering Society Crest (see section 1.1)
   2. 4.0.1.b # The Engineering Society Logo Text (see section 1.2)
   3. 4.0.1.c # Author Name (Garamond, 12pt)
   4. 4.0.1.d # Title (Garamond, 12pt)
   5. 4.0.1.e # The date in [DD Month YYYY] or [Month DD YYYY] format (Garamond, 12pt)
   6. 4.0.1.f # A sample masthead for an internal use document is shown below.
2. 4.0.2 # An external use document masthead has the following properties:
   1. 4.0.2.a # The Engineering Society Crest (see section 1.1)
   2. 4.0.2.b # The Engineering Society Logo Text (see section 1.2)
   3. 4.0.2.c # Author Name (Garamond, 12pt)
   4. 4.0.2.d # Title (Garamond, 12pt)
   5. 4.0.2.e # The date in [DD Month YYYY] or [Month DD YYYY] format (Garamond, 12pt)
   6. 4.0.2.f # Address (Garamond, 12pt)
   7. 4.0.2.g # Telephone number (Garamond, 12pt)
   8. 4.0.2.h # Fax number (Garamond, 12pt)
   9. 4.0.2.i # Email (Garamond, 12pt)
   10. 4.0.2.j # Website (Garamond, 12pt)
   11. 4.0.2.k # A sample masthead for an external use document is shown below.
3. 4.0.3 # A governing document masthead has the following properties:
   1. 4.0.3.a # The complete Engineering Society Logo (see section 1.0)
   2. 4.0.3.b # “University of Toronto Engineering Society” (Garamond, 10pt, Bold)
   3. 4.0.3.c # Title of document (Garamond, 12pt, Bold)
   4. 4.0.3.d # Last Revision date in [DD Month YYYY] or [Month DD YYYY] format (Garamond, 10pt)
   5. 4.0.3.e # For a sample masthead, see this document masthead.
4. 4.0.4 # Note: Garamond is a default font distributed with most computers.

4.1 # Style Guide

1. 4.1.1 # Document Layout:
   1. 4.1.1.a # In a document with multiple sections (for example, a document with a main body and an appendix), all sections must be separated by a page break.
   2. 4.1.1.b # All sections of the document (with the exception of the main body section) must be titled in bolded capital letters at the beginning of the section. The title should be the same size as the body text, and should be indented.
2. 4.1.2 # Document Numbering:
   1. 4.1.2.a # In any given section, each subsection should be given a numerical value, starting at 1. It is also appropriate to begin at 0 if the information in the subsection contains information relevant to the rest of the subsections (such as a general subsection).
   2. 4.1.2.b # Subsubsections should be assigned a lowercase letter of the alphabet, starting at a. Subsections within these subsections should be assigned numerical values in Roman numeral form.
   3. 4.1.2.c # Figures referred to in the document are to be numbered as a subsection of whatever subsection they are included in, and are to be assigned a numerical value starting at 1. Figures should be labeled with bolded text centered below the figure.
   4. 4.1.2.d # Appendices are to be given a capital letter of the alphabet (i.e. ISO Basic Latin Alphabet), starting at A.